Full Bleed

Client_

Adobe

A TV series about creativity that broke Roku's engagement record

"Full Bleed" is a documentary series on Roku exploring untold stories behind groundbreaking creative projects. Going deeper than typical creator profiles, each 30-minute episode examines the struggles and breakthroughs required to push creative boundaries, helping Adobe reconnect with the creative pros who are the lifeblood of their business.

Watch the Trailer

“ Iconic. ”

City skyline with tall buildings in a tilted rectangle, overlaid on a green grid background with geometric lines and circles.

Why We Focused on the Struggle Instead of Only the Triumphs

Our audience research revealed that creative pros constantly seek inspiration and stories about the creative process, especially when deep in their own projects. They crave authentic accounts of how others navigate struggles, breakthroughs, and creative blocks, not superficial success stories.

Together we saw an opportunity to give the audience what they were looking for by bringing them inside some of the most breakthrough creative projects in history.

Three Stories of How Adversity Fuels Creative Genius

Each episode explores pivotal moments in creativity: architect Daniel Libeskind's decade-long reimagining of Ground Zero after 9/11, data-visualist Giorgia Lupi's pandemic inspired exploration of loneliness, and designer Lance Wyman's iconic 1968 Mexico Olympics logo created amid social upheaval.

Our audience responded by helping the series shatter Roku's brand entertainment record with viewers staying over 17 minutes per episode.

Aerial view of a city with dense buildings and streets. Large white text reads "Daniel Libeskind Architect" at the bottom.

Silhouette of a person facing a textured stone wall with vertical shadows, in a dimly lit, monochrome setting.

A person with short gray hair stands at a memorial pool, surrounded by engraved names, in an urban setting with trees and buildings.

Man in glasses and coat stands by a modern, angular table.

Abstract fan-like designs in various colors on a light background with "Giorgia Lupi Data Visualist" text in bold white.

Abstract art with colorful brushstrokes in yellow, teal, pink, and orange on a white background, featuring black lines and dots.

Abstract diagram with colorful lines, shapes, and text on a white background. Includes blue, orange, pink, and black elements.

A woman with curly red hair lies on her back in bed, eyes closed, wearing a dark top. The background is softly blurred.

Black and white striped map of Mexico with concentric circles, overlaid with bold white text "Lance Wyman Designer" on gray background.

Black Olympic rings overlaid on a white background with concentric circle patterns, creating a layered visual effect.

Olympic rings in white over a vibrant, multicolored geometric background with red, blue, green, and pink patterns.

Close up of man with gray hair, smiling slightly, in a dimly lit indoor setting with blurred background.

Watch the series on Roku

Two people with their backs to the camera sit at a piano, surrounded by green plants. One wears suspenders, the other glasses.

Push Push

Create Anything with Benny Blanco

Happiness and Love

We Are Ayenda

The Seat

The Way Forward